cassini ebay search engine. And eBay’s search engine chooses where to place your listing partly based on the keywords in your titles. cassini ebay search engine

 
 And eBay’s search engine chooses where to place your listing partly based on the keywords in your titlescassini ebay search engine  Step 2: Enter in a product description

eBay has a huge universe of data on hand—seller performance, buyer preferences, market trends, correlations of an infinite variety, and so on—and it wants to use these, rather than just a keyword match, to return results to. 2. Buyers tend to click on and buy from the listings which appear first. Potential buyers check out through eBay. Fri Jul 31 04:07:15 2015. Who is this Great and Powerful Cassini? How does he work? Why does he do what he does? Does anybody know? Don't pay any attention who is behind thatTo say eBay has been dissatisfied with its search engine would be a vast understatement - top executives have made no secret of the fact and have been eagerly awaiting a new search platform, dubbed Cassini, for some years. It takes time for results to work and be picked up by Cassini (eBay Search Engine) and Google, this is a long term project. com dog. Step 6: Source product. So now that you know how eBay’s Cassini search engine works, you now have the leverage you need to improve your rankings in eBay. 2. 5 #5 Categories. The Fire Title is absolutely FREE to use – no added charges whatsoever. The reason is simple. Little information is available on Cassini, because eBay tends not to release it. If you don’t understand the importance of ranking first with Cassini, your eBay listings will suffer. The higher up the page your product ranks for relevant search terms, the more visits you receive from potential customers, therefore the more sales you will make. This video shows eBay search engine search commands, what they do and how to use them. Name: eBay Optimizer GPT4. eBay is regularly updating their search engine and algorithm in order to better serve their customers by showing relevant products. Optimize listings for Cassini and get more traffic to your listings. Cassini is eBay’s internal search engine. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. S. In fact, adding more keywords is very likely to actually drive both your exposure and sales – down! Here’s why –. Quick overview of how eBay Search Engine called CASSINI scores selling accounts for search placement in their marketplace. Search engines like eBay’s Cassini have evolved significantly since then and today it’s all about relevance, providing shoppers a relevant experience with relevant keywords used in the right context. “The fact we didn’t really see that. Gigablast ― Gigablast is a free and open-source web internet metasearch engine and index. eBay SEO (Search Engine Optimization) is the art & science of getting your product listings to the top of the eBay search engine – Cassini. eBay hardly ever shows relevant results! Search was for c9gy-16164-a. A search engine is basically a portal to a database of information, enabling users to query its data using keywords, images, and in some cases, even vocal commands. “Item Specifics are important - they help the ebay search engine find your products and help Google, Yahoo and other search engines classify your products for inclusion in their search engines. The more relevant a listing to a customer’s search, the more people will click on it and purchase the. Chances are you also know that the three pillars of Cassini, eBay’s search engine, are trust, relevance, and value. Step 3: Collate stats of competitors listings. Optimize listings for Cassini and get more traffic to your listings. Baidu. Meet Cassini, eBay's very own search engine. I live in the Netherlands and I have put something on for sale;For 2013, the company is working on "Cassini,' the third version of the search engine. Just a bunch of techno-speak, which I do not believe the average seller speaks. From eCommerce Bytes - By Anonymous January 5, 2014 It's long; but worth every word to help us Sellers! eBay sellers who work every day in the trenches have unique insight into what works and what doesn't when it comes to online marketplace selling. . com Inc in the fast-growing e-commerce market. There are 18 items that come back when searched (Atlas Copco Rivet) One is at the top and the other is at the bottom. Potential buyers check out through eBay. He used an example of a search for "old town vapor well kit" on eBay. Tue 23 Aug 2011 // 11:00 UTC // 11:00 UTCAt the end of our eBay dropshipping course, you will be able to: 1. How Does eBay's Cassini Search Engine Work? Neil Waterhouse 11K subscribers 1. The more people who look at your listings, and the longer they look for, the better your Cassini 'score' will be. The information in this tutorial is based on the knowledge I have of it today. Cassini, eBay’s internal search engine, puts in place measures to deliver the most accurate and relevant search results to customers. Cassini, the eBay search engine has a unique methodology of collecting the data. We also made a clean break from Voyager – we wanted to build a new, modular, layered solution. eBay’s Vice President in charge of developing and launching the marketplace’s new Cassini search engine left the company last month before launching its full functionality. These big search engines gather information about what users are searching for, what they click on during those searches, and whether or not users abandon the. In short, the answer to this is understanding how buyers search on eBay, and more specifically, how your potential customers are using eBay’s search engine – Cassini. cancel. This is an original color 3 page color article from Collectible Automobile on the unique 1974 - 1978 AMC Matador coupe! This article, printed on thick high quality paper has nice color pictures and interesting history of all the Coupe, including the base, X, D/L, Oleg Cassini, Brougham and Barcelona models. " Ron White, Fritch, Texas. 9. These criteria help to better determine the future financial. The “true face” and basic knowledge of eBay SEO. DuckDuckGo. We figured the separate storefront with a unique URL might give us some additional exposure in search engines at very low cost. Like all search engines, eBay wants its search results to be good. Cassini has been in use for a few years and there have been slight ups and downs, including just the slower slower seasons but survivable. eBay thus far has been silent on the issue, but based on my initial experience it would seem that when ranking items, if Cassini finds too much HTML text, it simply does not read far enough into the description thus sending the listing lower in search or burying it completely because items with descriptions which it finds easier to read are. januar 2021. If you don’t understand the importance of ranking first with Cassini, your eBay listings will suffer. By understanding the intricacies of eBay's search engine, Cassini, and leveraging proven eBay hacks, you can significantly enhance the visibility and performance of your eBay. . First, describe the product in basic terms. How does eBay's Cassini search engine work?Free Download- 16 Secrets To Drop Shipping Success An artist’s rendering of the Cassini–Huygens probe, the namesake of eBay’s Cassini search engine. Cassini is eBay’s internal search engine. To help customers find relevant. Tue 23 Aug 2011 // 11:00 UTC // 11:00 UTCCassini Listing Principles. . These should be used in. And time really isn’t on your side if this happens. com Inc in the fast-growing e-commerce market. SEO (Search Engine Optimization) People can’t buy from you if they can’t find your listings. The higher your search ranking, the more customers can see the products from your eBay catalog, furthe. 15 likes. Cassini. It grades products based on a series of (somewhat mysterious) data points to create a score reflecting how well a product matches the. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. To help customers find relevant. Introduction to your background and work history. After Cassini SEO, buyers engage in a more democratic system which plays a major role in a listing’s rank. The same way other search engines like Bing, Google or Yahoo work, it is programmed. Cassini, eBay’s internal search engine, puts in place measures to deliver the most accurate and relevant search results to customers. And like Google, Bing, Yahoo, there are some SEO hacks that we can apply to get ranked higher. a. ” Apparently, it’s not just a tweak of existing algorithms,. 6 #6 Reviews and Feedback. If you have been an old school eBay seller and your sales have never been the same since then, you probably have not changed your listing style to accommodate the needs of Cassini. Any serious eBay seller must know the intricacies of the eBay algorithm to beat it and reach the top of the search results. Similar to Google, this search engine looks at several factors to decide which product listings should come up first on. Cassini, eBay’s search engine, is at the very heart of a seller’s success, and most of those talking about it online simply don’t understand it. It's named after the Italian astronomer Giovanni Cassini, who discovered four of Saturn's moons. First page contains 30 items. Find rare items which may be listed on a specific eBay site. eBay SEO is the methodical practice of increasing targeted organic traffic to eBay product listings, as well as actively preventing their disappearance from eBay search results. Cassini is strongly geared toward the buyer, which means you have to really focus on having a sterling reputation. next Pricing Items on eBay! How to Find the Sweet Spot Price to Make More Profit Online! -2023. Discussions. “The fact we didn’t really see that. 2. 3 Conclusion. previous eBay Dropshipping – How To NOT Get Banned! – 2023. . Ever since eBay implemented the new and changed the sight a few months ago. Listing format for eBay SEO. Cassini might have changed this visibility factor. eBay SEO: 15 Tips to Master Cassini, eBay’s Search Engine Selling on Amazon? Take advantage of our most popular Community Plan for free insights. The eBay Technical Issues board has many complaints, and some believe the site may have been hacked. * EBay replacing decade-old engine with Cassini by 2013 * Google uses visual-recognition tech for shopping search * Search expert Etzioni works on shopping search site Decide. 2. Some people think that it's a frightening demon driven by. e. An algorithm determines how items are ranked on the marketplace and can have a significant impact on an eBay seller. Credits: NASA/JPL-Caltech. Get to know Cassini. The architecture of a large-scale search engine is dependent on the. So now that you know how eBay’s Cassini search engine works, you now have the leverage you need to improve your rankings in. 2. Cassini Penalizes eBay Listings with HTML: by: e-Bonked : Thu Oct 31 08:40:25 2013: I'm as rabid for page views as any small seller on eBay, and I'll surely squeal with glee if the OP's suggestion yields consistent improvements, but--with respect--I don't feel that I know enough about how search engines process page code to hop right onto. . The eBay search engine Cassini explained. JobsTitle Builder Free To Use. If you want to know more about how eBay’s Cassini search engine works, I’ll put a link on the screen below, again, to a previous week’s video. The Cassini search engine is eBay’s internal search engine. There’s a certain AI everyone listing on eBay should know about: Cassini. Google is the most famous search engine, but eBay also has its own search engine named Cassini. Create appealing pins. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. Cassini is a powerful search engine, much like Google. Cassini is a true start-from-scratch rewrite of eBay’s search engine. When eBay introduced its new search engine, Cassini, in June of 2013, a lot of things changed for eBay sellers. Community; Seller News. Monday's EcommerceBytes Newsflash includes an article about some of the tools eBay has been testing as part of its new Cassini search engine scheduled to be officially rolled out side-wide next year. Start use our title builder for 100% free. eBay began making a big deal of its next-generation search engine called Cassini in 2011 as a fix for its poorly performing Voyager. Sales have plum. Just go to the Fire Title search window and generate eBay SEO keywords as many times as you want. eBay search engine optimization describes the actions sellers take to ensure that. Sales have plum. Cassini (eBay primary search engine since 2013) did it. Enter your items name, eg. Optimize keywords for eBay listing. How does Cassini affect eBay SEO? Cassini is eBay's search engine algorithm that determines which listings appear at the top of search results. And then there are the differences between using Ebay's search engine while using a cell phone as compared to searching using a desktop. Now your listings that could be now page one can drop instantly to page 10 and beyond. Anyone. “Social Sandi” Top-Rated Seller, Power Seller, and owner of OfficeThreads. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. With eBay Ads, sellers can choose to advertise their products in search results, category pages, and more. 3. As a result, Cassini and eBay try to make the process of finding items, learning about them, and deciding to bid or buy as efficient as possible. Cassini is basically an algorithm that determines a listing's rank in search results and helps customers find the most relevant items on the marketplace. Sellers are penalised if they get more impressions and less sales than their competitors. I'm not into conspiraces - only numbers. fixed price) then the other would have a corresponding decrease,” he wrote in an email to AllThingsD. We will begin our examination with those aspects sellers largely cannot influence. Starting in 2005, Cassini’s discoveries elevated the small, icy moon to its rightful place alongside Mars and Jupiter's moon Europa – thought to be the best places beyond Earth to search for conditions suitable for past or present life. That’s because Google and its services don’t work in mainland China, so Baidu the go-to search engine for users. 8. Buyers and sellers preferred searching the site without excessive help from "big brother eBay". And time really isn’t on your side if this happens. The placement of your products in search results directly correlates to how much traffic (views) your eBay store. 2bn business for nearly 10 years: its search engine. eBay search is malfunctioning with reports coming in on Thursday to the eBay boards and to Ecommerce EKG. 4 #4 Don’t Duplicate Listings. I think it is a search engine for Ebay ???? Is there any more information for Cassini. Cater to Cassini. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses. eBay’s Cassini search engine looks through your description when deciding whether to rank your listing for a keyword. To. Let’s say you act super quickly and. The information in this tutorial is based on the knowledge I have of it today. A while back, in the “New Logo-Opinions” thread, I suggested sellers start learning about Cassini, ebay’s new search engine. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses. The information in this tutorial is based on the knowledge I have of it today. . 6 #6 Reviews and Feedback. 4 characters and 11-12 keywords. We are all familiar with Google SEO but with eBay SEO some of the rules are different. Above: An artist’s rendering of the Cassini–Huygens probe, the namesake of eBay’s Cassini search engine. To clarify, when a person searches on eBay, Cassini doesn’t just look at the search term and matching listings, it looks at the history of the individual searching too. fixed price) then the other would have a corresponding decrease,” he wrote in an email to AllThingsD. The major specs are included, such as engine and. The search engine is in Mandarin and if you access the search engine, you’ll get a similar interface and user experience as Google. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. You don’t have to be an SEO expert to sell on eBay, but it helps! eBay has its own. I just. Poor engagement and customer experience will affect your relevance in Cassini, eBay’s search engine, and result in your listings being deprioritised in the search rankings. Was: $110. com Search: Cassini, SEO, & The “Impossible Dream”. Search results: Uses its own crawler!. Because of Cassini, Enceladus is now one of the most consequential objects in the solar system. Enter your search keyword. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. January 2011 marked the real beginning of the project. 50. When it comes to eBay search engine optimization, there are a slew of variables that must be considered. Let’s say you act super quickly and. its is for a black suit. eBay. The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. 15 likes. You don’t even need to sign up for anything. When you optimize your eBay listing, you’re simply ensuring that the algorithm that powers Cassini is able to match your listing with relevant buyer searches. This button displays the currently selected search type. How Does eBay's Cassini Search Engine Work? Neil Waterhouse 11K subscribers 1. The algorithm is designed to connect buyers to the most listings that Cassini believes they are most likely to purchase from. . . 2. As a result, understanding how Cassini works and leveraging search engine optimization. Before you decide on a listing title, try searching for similar products on the eBay search engine to get a rough idea of what works. Cassini Search Engine. This is the search engine on eBay and it will determine when and where your product shows up. In this video, I show you several secret eBay search engine strategies to find things faster including super search combo techniques. Ebay top of list or close. He wants something more intuitive for eBay's 97 million active users, something that is itself smarter Tip #1 – Adjust your titles to fit eBay 2017 requirements. Cassini, eBay’s current search engine, claims to be the best yet for connecting buyers with the best listings for them. On eBay, your ‘location’ is determined by their search engine (Cassini). To optimize your eBay listings you need to know how the algorithm of its Cassini search engine works. This chart shows a view of problem reports submitted in the past 24 hours compared to the typical volume of reports by time of day. Perhaps the issue is as simple as the fact that eBay's algorithms will intentionally make small sellers listings for certain items invisible so that. Seriously, if i. A search for that term displays "0 results found for old town vapor well kit. While searching for a simple HDMI cable, weeding out the carp from China, searching by price (don't need top of the line), THIS listing is almost the First, we need to get familiar with Cassini – eBay’s search engine. Buyer behavior – Buyer behavior is classified as click-throughs. Presented by Sandi Garcia, a. Case in point, i had some auto original photos, selling from $50-$100, there hot items and i know what ones are worth mone. 3 Proven Ways to Beat eBay’s Cassini Algorithm to Promptly Increase eBay Sales in 2023. If I search on "Goebel", it shows not only Goebel products, but also non-Goebel products that have Goebel products listed on the bottom under "other suggestions". Some sellers believe they can revive sales by continually adding new listings. Cassini has been in use for a few years and there have been slight ups and downs, including just the slower slower seasons but survivable. Message 11 of 13 latest reply. eBay only gets paid, when items are sold – it is common sense then, to display the bestselling products more prominently. S. Cassini is eBay’s internal search engine. 1. If a listing gets high impressions and low sales, Cassini (ebay’s search engine) will push the listing further down the search results. Sellers have been trying to crack the code on eBay's search algorithm even before the controversial Cassini replaced the Voyager search engine. They want to give their users products that they’re likely to want to buy – this isn’t altruistic behaviour. " Under the old search engine, eBay would display ads pointing to off-eBay websites, but today under Cassini, eBay displays ""More items related to "old town vapor well kit"" and shows some related. Include features that the buyer will search for. Buyer-oriented. eBay SEO (Search Engine Optimization) is the art & science of getting your product listings to the top of the eBay search engine – Cassini. The typical “expert” speaks so blithely about having Cassini figured out, they do. First promised for 2012, full functionality of the new technology has been delayed until 2014. Consider altering the price of your product to accommodate for shipping. Perhaps, eBay's new Cassini ( Can't See Me ) search engine is built on defective algorithms and listings are relegated to invisibility randomly because of the defects inherent in the search engine. In order to understand how the process of optimizing for eBay’s search engine, Cassini, differs from optimizing for Google, we will need to take a deep dive into the characteristics of eBay search engine optimization itself. eBay Search Engine Algorithm Advice. You can also head to Firefox's Menu > Options > Search. 15 likes. 4. Notably, the four main factors that feed the algorithm relate fairly closely to detailed seller ratings and the Feedback system: Relevance (item description)8. . Yes, I know, I can put quotes around the keywords,. It does this by analyzing various data points and using machine learning algorithms to predict which listings are. eBay is a search engine-based website, you go in, you search for something and you get results sorted by pages. Cassini wants to reduce quantity and increase quality. . One week is famine here the next it goes pretty good. We may compare Cassini to the search engines, like Yahoo, Google and Bing. 3,808 Views. Consumers are always looking for value so a key consideration for the Cassini search engine is pricing. 150: eBay Cassini Search Tips for Sellers! As an eBay seller, you know the importance of ranking well in search results. How to rank higher on eBay. You will need an SEO tool to see the most popular searches related to products similar to yours. Search engines traditionally interpret a textual query input and match items and/or documents ranked by their relevance to the input query. ZIK Analytics is one of the best tools. Because of the unique nature of eBay’s search problem, we couldn’t use an existing solution. Best Match is crucial to making sales on the platform and therefore, this new algorithm change. For anybody new watching this video, who’s not familiar with eBay search engine. search in order to maintain high levels of reliability. Customers can use Cassini (like Google’s search algorithm) to locate the goods most relevant to their query, much like Google does. queries from google trends. How does eBay’s search algorithm work? The Cassini search engine for eBay uses the ‘best match’ algorithm approach. Community Member (6050 feedbacks) View listings. The architecture of Cassini, the eBay search engine is outlined and it is shown that eBay tackles a problem quite different from that of a traditional web search and consequently chose to design and build a search engine from scratch and to customize it to the nature of the problem. eBay’s search algorithm “Cassini” uses several. In November, there were several developments that call into question just what's going on at eBay with regards to Cassini. Conclusion. Cassini was rolled out in 2013. – The “Cassini” Project. On the left-hand of the Advanced Search page, you should see the navigation menu. . Analysis And Advice For eBay Product Placement In The eBay Cassini Framework. The higher up the page your product ranks for relevant search terms, the more visits you receive from potential customers, therefore the more sales you will make. STR is the percentage of the inventory sold out of the total inventory in the stock. Scroll down to the bottom of the page to see “queries”. the goals for eBay Optimizer. I have not been able to get any traffic to my listings as I once did. This algorithm is unique, specifically designed for eBay’s irregular marketplace where approximately 20 percent of the inventory (around 80 million listings) is removed and replaced every day. From eCommerce Bytes - By Anonymous January 5, 2014 It's long; but worth every word to help us Sellers! eBay sellers who work every day in the trenches have unique insight into what works and what doesn't when it comes to online marketplace selling. The typical “expert” speaks so blithely about having Cassini figured out, they do this impressive software system a great injustice. wrote: Yes, this is an opinion. Getting on the first page of eBay is not an easy task. Every time a customer searches on eBay, Cassini learns about how people search, engage, and purchase on eBay. Community; Seller News. Learn what eBay's search engine looks for, get more traffic to your listings, and more sales!3. While you are serious about increasing your profit from eBay sales, you have to learn about this engine. subreddit:aww site:imgur. A higher Cassini score means better eBay SEO, and higher ranking in eBay search results. Its algorithm decides where products and shops rank on the search results page. 2. Today, an eBay seller who wishes to remain a. Make eBay’s Cassini Search Work . eBay sellers. Cassini in 2011. We would like to show you a description here but the site won’t allow us. Advanced: Daily Deals; Gift Cards; Help & Contact; Sell; My eBay Expand My eBay. eBay Help Sign InThe Cassini search engine for eBay uses the 'best match' algorithm approach. He wants something more intuitive for eBay's 97 million active users, something that is itself smarterTip #1 – Adjust your titles to fit eBay 2017 requirements. I wonder if the market for camera lenses is changing? Phones, tablets and Ipads have quailty cameras, I wonder howThe new eBay search engine and it's inability to save searches and edit existing searches makes eBay almost 100% useless to me. EBay Inc and Wal-Mart Stores Inc are developing new Web search engines to better compete against Amazon. The reason? I 100% know not everyone is seeing all of my items. eBay Search Engine Algorithm Advice. “This is the final chapter of an amazing mission, but it’s also a new beginning,” said Thomas Zurbuchen, associate administrator. So let’s launch straight into it. And eBay’s search engine chooses where to place your listing partly based on the keywords in your titles. Entering text into the input field will update the search result. eBay’s current search⁣engine is. EBay Inc and Wal-Mart Stores Inc are developing new Web search engines to better compete against Amazon. Several factors are taken into account when evaluating each listing and its search ranking. Downdetector only reports an incident when the number of problem reports is significantly higher than. Welcome to our video on everything you need to know about eBay Casini🔥𝗝𝗼𝗶𝗻 𝗭𝗶𝗸 𝗛𝗘𝗥𝗘 ️. . open the Ebay page under "ammolite jewelry". One of the four core values that drives eBay’s development and tweaking of the Cassini search engine is convenience. Don't think. . Use 200+ Pre-designed Attractive eBay Auction Templates. Exactly how it determines rankings is unclear, but our research suggests that it’s a good idea to use each keyword you want to rank for at least once in your description. "I have the right to remain silent but I didn't have the ability. In eBay’s case, the most worthwhile listings… Cassini eBay Search Engine. Incorporate keywords into your listings. eBay SEO, the art of ranking on the Cassini search engine to top Best Match searches and the eBay Buy Box, is indispensable for eBay sellers. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. Seller Update Archive. The engine provides a list of results that best match what the user is trying to find. . For example. Williams. Since all search engines change over time, I’ll keep. Window shopping, infinite scroll lists, and micro engagements using simple visual cues are the norm. Analysis And Advice For eBay Product Placement In The eBay Cassini Framework. Both require multiple data centers to mitigate network latency issues and to insure against network or power problems. eBay Cassini is eBay's internal search engine that controls the search results. The relevance of the retrieved results is based on scoring the closeness of the input query to the. That’s why, to drive sales on eBay, you must master eBay SEO. We also made a clean break from Voyager – we wanted to build a new, modular, layered solution. In November, there were several developments that call into question just what's going on at eBay with regards to Cassini. . Unlike most of the other private search engines in this guide, Brave is using. 8. eBay Search: Maybe You Shall Find, Maybe Not. . Firefox will take you to the Mozilla Search Add-ons site, where you can. Today, an eBay seller who wishes to remain a. Here, we will cover your best eBay alternatives, giving you a. 2K views 10 months ago eBay Dropshipping Secrets If your goal is to. Have you ever placed flyers or business cards on car windshields in parking lots? Do you advertise on your own car? Car m. Just another fine example of why Ebay's corporate moniker is spelled "eBay" in order to highlight that Ebay hires the B-team. . It determines whether and in what position your listing is shown to users. 2K views 10 months ago eBay Dropshipping Secrets If your goal is to make your eBay listings appear higher. Before 2013, eBay sellers could spam the marketplace with garbage. Be sure to use core product key words that describe the item. The search engine utilizes various filters in order to do so, which assist in narrowing down the list of items and presenting the ones that best match a buyer’s criteria. What Is eBay SEO? – The “Cassini” Project. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses on. 8. Cassini is Data-driven . 1. Cassini is the eBay search engine.